Newsroom Blog

QR codes: a way to not download a bunch of useless apps

QR codes are dead, an internet marketing strategist wrote in AdAge in 2013. The murderer: "easier-to-use apps." And yet, four years later, that isn't the case. Apps have become even more prevalent and perhaps easier-to-use, but Facebook and Snapchat, two of these most-frequently-used apps, are pushing a present and future of QR codes. Spotify introduced its own codes last week.  It's difficult to determine how QR codes became "cool" again. Snapchat, the popular app for teens and young adults, may…

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QR Codes for Publishers of Magazines, Newspapers, Catalogs, & Newsletters

Make Publications Interactive with QR Codes and Mobile Landing Pages If you're in the print publishing business, you know how important it is to stand out and engage your readers in a digital age. Qfuse can help you capture reader attention by building a bridge between offline and online media with QR codes and custom mobile landing pages (web apps). Whether you publish a magazine, newspaper, catalog, or newsletter, Qfuse serves as an all-in one platform that brings publications to life. Now,…

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5 Reasons Why QR Codes Are Still Relevant and Important

QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. Their continued usefulness is due in large part to new applications for their usage and changes to marketing channels. Snapchat has started generating “snapcodes” for users to share account information with friends. Instagram recently ran an advertising campaign featuring a creatively designed QR code…

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Smart Label Begins with PIM

Getting started with Smart Label can be an overwhelming task. One made even more monumental when product information is scattered and inconsistent. Or worse, missing and inaccurate. The first step to implementing Smart Label is to ensure your company is efficiently managing product content and data. At the recent CGT Business Technology Leadership Conference, 1WorldSync spoke on Smart Label noting that Product Information Management (PIM) and Master Data Management (MDM) play a critical role in the process. EnterWorks works with…

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What’s At Stake

Smart Label improves the brand-consumer relationship and transforms the way we all evaluate and consume products. However the story doesn’t end there. Globally, governments are increasing food label requirements. For example, recently President Obama signed a bill requiring most food packages to label, via wording or symbol, to indicate whether a food contains GMO’s. Failing to provide full transparency of product information threatens audits and fines. Indeed, this level of transparency is good news for savvy consumers. Yet it may…

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Smart Label in Action

Smart Label is available on an array of food, beverage, personal care, household and pet care products. A click of a URL or scan of a QR code or bar code directs consumers to a standardized Smart Label landing page, which also features an easy-to-navigate universal design. Through the Smart Label site, shoppers learn what their products are made of, how they were produced, country of origin, genetically modified organisms (GMO) inclusion, and also how products fit into their lifestyle.…

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Smart Label in a Nutshell

The Smart Label initiative is blazing a path toward trust and transparency. The tool provides a universal answer to a long-standing problem with product information. Consumers, manufacturers and government agencies all share a stake in its success. As such, large Consumer Packaged Goods (CPG) companies are already on board, with many others itching to get started. According to 1WorldSync, Smart Label is “a consumer transparency initiative, led by the (GMA), to provide consumers with the information they’re looking for in…

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Italian Wines Will Be Recorded on Blockchain, Authenticity Guaranteed

EY creates the Wine Blockchain with the goal of certifying and communicating the quality and geographical origin of wines made in Italy. Involved in this project also the EzLab startup. Thanks to a partnership between EY and EzLab, the Wine Blockchain was born to certify the whole traceability of wine production, allowing to guarantee quality, provenance and production. How it works This is the first case of a digital relationship between the producer and final customer who - thanks to…

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Study: Grocery shoppers 'not informed at all' by labels

Dive Brief: Label Insight surveyed more than 1,000 consumers about their dietary preferences and how they use labels to make informed purchasing decisions, according to Label Insight. Of those, 67% said it was challenging to learn whether a food product meets their needs by simply reviewing the package label, and nearly half said they were \\\"not informed at all\\\" about a product even after reading the label. The survey found 98% of consumers believe it’s important to consider the ingredients…

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GM labelling

SAN ANTONIO, Texas — Food companies in the United States are getting out ahead of a pending national mandatory labelling law for genetically modified food. Campbell Soup Co. was one of the first major food companies to break ranks and come out in support of mandatory labelling. It started printing labels on its own products in early 2016. "Campbell took a different approach on GM labelling, much to the consternation of some in the industry," said Kelly Johnston, the company's…

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