The Smart Label initiative is blazing a path toward trust and transparency. The tool provides a universal answer to a long-standing problem with product information. Consumers, manufacturers and government agencies all share a stake in its success. As such, large Consumer Packaged Goods (CPG) companies are already on board, with many others itching to get started.
According to 1WorldSync, Smart Label is “a consumer transparency initiative, led by the (GMA), to provide consumers with the information they’re looking for in an easy, standardized, and accessible digital format.”
This is critical considering consumer behavior today. Just look at the Millennial generation and the way they make product purchases. It’s clear the basic label isn’t cutting it. Instead shoppers demand expanded information on Fair-Trade, Sustainability, Social Responsibility, Allergens, Child Safety…the list goes on and on.
True, there’s a lot of information accessible when you need it. But how do you know what part of it is accurate, authentic or reliable? Disparate information exists across online searches, review websites, e-commerce descriptions and other sources. Inconsistent, unreliable information leads to distrust, decreased brand loyalty, and overall lost sales for CPG’s.
Therefore, Smart Label answers the call for authentic product information at the consumers’ fingertips, across channels.