How to create QR codes people scan
Eight quick rules for codes that work the first time, on paper, packaging, signs, and screens.
Size it right
Print codes at least 1 inch (2.5 cm) wide for close-up use. For signs, make the code about one-tenth of the scanning distance (10 feet away: about 1 foot wide).
Keep contrast high
Use a dark code on a light background. Avoid light-on-dark and low-contrast color pairs.
Leave a quiet zone
Keep a clear margin around the code, about four modules wide, with no text or graphics touching it.
Say what happens
Add a call to action like “Scan to order” or use a ScanLogo, so people know what to expect.
Use a short, secure link
Shorter links make simpler codes that scan faster. Always link to an https:// page.
Make the page mobile-friendly
The page should load fast and work on a phone, with big buttons.
Test before you print
Scan with at least two phones, in the light where the code will be used, at the real size.
Use a dynamic code for print
If the destination might change, use a NowQR dynamic code so you never have to reprint.
Put the rules to work.
Make a free QR code or ScanLogo now.