Smart Label improves the brand-consumer relationship and transforms the way we all evaluate and consume products. However the story doesn’t end there.
Globally, governments are increasing food label requirements. For example, recently President Obama signed a bill requiring most food packages to label, via wording or symbol, to indicate whether a food contains GMO’s.
Failing to provide full transparency of product information threatens audits and fines. Indeed, this level of transparency is good news for savvy consumers. Yet it may prove challenging for manufacturers as they experience delays in time-to-market due to poor product information management.