Getting started with Smart Label can be an overwhelming task. One made even more monumental when product information is scattered and inconsistent. Or worse, missing and inaccurate.
The first step to implementing Smart Label is to ensure your company is efficiently managing product content and data. At the recent CGT Business Technology Leadership Conference, 1WorldSync spoke on Smart Label noting that Product Information Management (PIM) and Master Data Management (MDM) play a critical role in the process.
EnterWorks works with brands large and small to manage product content and attributes through a centralized PIM and MDM platform: EnterWorks Enable™.
EnterWorks’ PIM solution – including Digital Asset Management (DAM), Sales and Marketing Portals, and Syndication engine – enables leading CPG companies including HP Hood, Fender and Mary Kay to differentiate customer experiences through dynamic B2B2C content and collaboration.
Once an organization has effectively validated and managed product content, it can work toward distributing Smart Label landing pages.
Want to learn more? Contact us to discuss how EnterWorks’ PIM and MDM can help CPG brands succeed in the Smart Label lifecycle.